The University of Chicago Athletic Communications Office serves as the primary link between Athletics & Recreation and the general public. We work on behalf of the athletes, coaches, and University, but we are also here to serve campus, local, and national media; alumni, parents, and other supporters; the University Athletic Association and the NCAA; and competing institutions.
Specifically, the Athletic Communications Office is responsible for: (1) publicity and promotions, (2) website maintenance, (3) social media, (4) publications, (5) press box/scorer’s table operations, (6) statistical compilation and reporting, (7) historical research, (8) photography, and (9) the Athletics Hall of Fame.
Our goal is to promote UChicago’s 20 intercollegiate sports teams and individual athletes. We devote significant time and effort to promote every sport, but we do often have to set priorities based on demands from the varied constituencies we serve. The Sports Information Director (SID) oversees all aspects of the office with help from student assistants.
Nathan Lindquist, Director of Sports Information and Promotions
• Ratner Athletics Center Room 260
• Phone: (773) 702-4638 / E-mail: firstname.lastname@example.org
Interview Policies and Tips
• Only conduct in-person or telephone interviews that have been arranged by the SID or DAC. If you are contacted directly by a reporter, ask that person to arrange the interview through our office. This allows us to ensure that requests for your time are legitimate.
• Do not give out your home phone number to a member of the media. If you are contacted by a reporter requesting an interview, contact the SID or DAC.
• If requested by an athlete, the SID or DAC will be present during an interview.
• Tell the SID or DAC immediately: (1) if you are misquoted, (2) if you feel you have been a target of unfair or unethical journalism, or (3) if you are bothered at home by media calls.
• Do not say, “No comment.” Instead, try “I’d rather not talk about that” … “I’m not qualified to discuss that” … or “You would need to speak to the coaches about that”.
Varsity sport programs set a high standard for commitment, achievement and character. The UChicago students who choose to join these athletic programs choose to make sacrifices and accept the responsibility of representing the University of Chicago at all times. Appropriate public conduct and representation is expected at all times.
With social media, creative expression that is thought-provoking, humorous and sometimes serious is part of our everyday lives. It is important however, to keep in mind a few guidelines for staying away from troubling situations.
First, student-athletes are asked to consider that every posting is public. Even private Twitter accounts, for instance, can become public if they are retweeted. The general rule of thumb is to consider that all postings will be read by coaches, teammates, opponents, officials, parents, friends, Directors of Admission for graduate school boards and prospective employers.
Additionally, anonymous message boards and forums where posters use names that keep them anonymous are potential hazards for athletic teams. Keep in mind that discussing sensitive information can be dangerous to other individuals and is behavior inconsistent with the civility and respect for others that is expected by the Athletic Department and University.
Ultimately, UChicago student-athletes should understand that public social media accounts are avenues to create their own personal brand. As leaders and members of Maroon varsity sports teams, that brand should represent the high standards for excellence that embody the University of Chicago.
Utilizing the micro-blogging social media application Twitter, the UChicago Athletic Communications Office wants to get Maroons student-athletes, their families and friends, the entire UChicago campus and the community involved in the conversation regarding the successes of Maroon sports. After participating in a brief social media training, student-athletes can give their permission for @ChicagoMaroons to follow their personal Twitter accounts (if applicable); tag them in athletic achievement-related posts; and retweet/favorite the student-athlete tweets that put UChicago Athletics in a positive light. Those student-athletes who wish not to be tagged or followed should alert the UChicago Athletic Communications Office by email, in person, or via Twitter message and/or place their Twitter accounts on a private setting.